Marketing Communications – alle Bücher

Public Sector Marketing Communications, Volume II

Palgrave Studies of Public Sector Management in Africa

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer i…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Pr Smith, Ze Zook
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 286,06*

Pr Smith, Ze Zook
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 63,08*

People, Culture & Communication

Haufe Fachbuch

Unternehmensdarstellungen werden in der Regel im Marketing erstellt und sind auf die Zielgruppen Marketing & Sales ausgerichtet, während die Zielgruppen von HR - Bewerber:innen und Interessent:innen - mei…

sofort lieferbar

Buch

EUR 89,99*

Albert N. Greco
Scholarly Publishing in the Humanities, 2000-2024

Marketing and Communication in Higher Education

This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical s…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 45,50*

Wirkungsvolle Nachhaltigkeitskommunikation

SDG - Forschung, Konzepte, Lösungsansätze zur Nachhaltigkeit

Dieses Buch erläutert, wie Unternehmen das Thema Nachhaltigkeit mit allen Aspekten wirkungsvoll kommunizieren können, um auch in Zukunft bei allen Stakeholdern relevant und glaubwürdig zu bleiben. Denn Na…

lieferbar ab 3.1.2025.

Buch

EUR 59,99*

Felix Krebber, Reimer Stobbe
Unternehmensgeschichte kommunizieren

Dieses essential bietet komprimiertes Wissen, wie Unternehmensgeschichte in der Unternehmenskommunikation thematisiert werden kann. Ziel ist es, Unternehmen/Produkte am Markt zu differenzieren, Mitarbeit…

lieferbar ab 20.1.2025.

Buch

EUR 14,99*

Peter Metzinger
Business Campaigning: Wirksame Strategien für mehr Einfluss

Dieses Buch beschreibt das Meta-Konzept "Business Campaigning", das dabei hilft, die Meinung oder das Verhalten von Zielgruppen zu beeinflussen, um geschäftliche oder politische Ziele zu erreichen. Es umf…

lieferbar ab 2.2.2025.

Buch

EUR 64,99*

Uwe Seebacher
Unternehmenskommunikation neu gestalten

Das Buch macht deutlich, warum eine Neugestaltung der Unternehmenskommunikation erforderlich ist und bietet zugleich praktikable Konzepte und Leitfäden für die Umsetzung. Die Kommunikationsabteilungen hab…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 59,99*

A Cairo
The Art of Insight: How Great Visualization Design ers Think

Learn how expert data visualization designers reason about their craft In The Art of Insight: How Great Visualization Designers Think, renowned visualization designer and educator Alberto Cairo, in conve…

sofort lieferbar

Buch

EUR 38,77*

Terry Szuplat
Say It Well

One of Barack Obama's longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader. As a White House speechwriter, Te…

sofort lieferbar

Buch

EUR 25,53*

Laura Macdonald
The Endowment Handbook

Praise for THE Endowment HANDBOOK "The Endowment Handbook is an invaluable resource for anyone involved in the nonprofit sector. The author's expertise and practical advice offer a roadmap for building fi…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 64,81*

Mark Edwards
Best Story Wins

Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 28,41*

Steve J Martin
Influence at Work

From the New York Times bestselling author on the psychology of persuasion: a brilliant new guide to improving your influence at work—and beyond. To be successful at work you also need to be influential …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 28,41*

Jono Bacon
People Powered

Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create a highly engaged, loyal customer bas…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 23,42*

Jonathan Maxwell
The Edge

We live in a World which, though the origins are long, seems suddenly transformed by economic events way out of our control. In seeking stability, we must acknowledge the seismic scale of the challenge, a…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 30,40*

Sara Teitelman
Zen and the Art of Digital Transformation

"In Zen and the Art of Digital Transformation: Leading a Mindful Redesign of the Digital Enterprise, veteran digital transformation consultant, Sara Teitelman, MPH, shares her proven process for improving…

lieferbar ab 15.1.2025.

Buch

EUR 28,41*

Colleen Jones
The Content Advantage

When business is digital, content is critical. Learn the secrets of content success from Colleen Jones, founder of Content Science and former head of content at Mailchimp. Get useful models, practical tip…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 49,85*

Al Ries
Focus

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the pr…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 19,68*

Russell Brunson
Expert Secrets

"In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expert…

sofort lieferbar

Buch

EUR 19,93*

Marketing Communications – alle Bücher

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